OUR RECENT CLIENT PROJECTS
Case Studies
Our case studies offer a behind-the-scenes look at how we craft strategic, high-end content for brands—combining creative direction, photography, and social media to deliver real results.
Stanton Hats
Full-Day Photoshoots + Social Media Management
The Client
Stanton Hats is a well-established Australian hat brand known for timeless design and craftsmanship. While their products speak for themselves, the brand hadn’t updated their social content in years — and they were ready for a visual refresh that reflected the quality of their work.
The Problem
Despite their success, Stanton Hats lacked a steady flow of high-quality imagery for digital use. Their socials had grown stagnant, and they didn’t want to rely on overly salesy or engagement-focused content. The brief was clear: elevate the brand’s visual identity with consistent, luxury-led content that prioritised awareness and presence, not pushy marketing.
Our Solution
We started with a full-day on-location photoshoot at The Rocks, Sydney, casting four models to showcase a variety of hat styles. Each shoot is fully managed by Snap it Social — from creative direction and styling to production logistics and photography. We assess which products need the most visibility and plan the visual direction around that.
After seeing the value of having cohesive content, Stanton Hats moved from social media management alone to a full photography + content package. This allows us to deliver a steady stream of fresh visuals throughout the year — repurposing, re-editing, and reformatting content to work across platforms.
As part of their ongoing social management, we create two posts per week — a mix of simple and premium carousels — while also running low-key awareness ads to maintain a digital presence without undermining the brand’s high-end tone.
The Result
The combination of visual content and social strategy has led to a stronger, more polished online presence. Stanton Hats’ feeds now reflect the craftsmanship and consistency of the brand, and their image library is continually expanding with content that feels both fresh and timeless.
“Lauren has a good eye for detail and her creative abilities and Social Media insights have helped our business improve its presence in this area.” — Stanton Hats
Why it Worked
This hybrid package of photography + social media management is ideal for brands like Stanton Hats. It allows for more images to be created and used over time, giving clients significantly more content than standalone shoots. It also ensures every post remains on-brand, strategic, and high-quality — something that’s much harder to achieve with disconnected, pre-existing content.
Plus Fitness Gordon
Monthly Content Shoots + Social Media Management
The Client
Plus Fitness Gordon is a local franchise of the national gym chain, independently owned and operating in a competitive North Shore market. While their gym is well-equipped and community-focused, their content lacked originality and consistency — relying on generic national content and occasional iPhone videos that didn’t showcase the gym’s true personality or point of difference.
The Problem
The Gordon location needed a way to visually communicate its unique vibe, facilities, and trainers — not just blend into the corporate brand feed. Without original content, it was difficult to stand out online or give prospective members a sense of the actual gym experience.
Our Solution
We introduced a monthly Reels creation system. Each session involves mic’ing up a trainer to walk through key exercises, explain machines, or demo a gym circuit. We capture both video and photo content, creating a full suite of assets from a single visit.
Using this content, Snap it Social handles full-service social media management for Plus Fitness Gordon — posting 2 Reels and 1 Carousel per week across Instagram and TikTok. We combine informative fitness content with clean design and local personality, giving the Gordon location a consistent online voice that’s distinct from other Plus Fitness franchises.
The Result
With consistent original content and an intentional strategy behind every post, the gym now has a much stronger presence online — regularly reaching new audiences, increasing engagement, and building credibility within the local fitness space. The content also helps showcase the staff’s expertise and makes the gym feel more welcoming and real.
“Snap it Social produces great work! Lauren is a talented videographer & photographer who has pride in her work and great eye for detail. We have engaged Snap it Social for ongoing work the past 18 months – deserves all the stars!” — Plus Fitness Gordon
Why it Worked
Consistency and authenticity. The gym’s unique offering — its people, its space, its energy — couldn’t be captured using generic brand content. By filming on-site each month and working directly with the trainers, we’re able to show real value and create evergreen, professional assets that continue performing long after posting.
