What’s gaining traction on the feed right now.

An increasingly popular carousel style for sharing content that we’re seeing in both vertical and horizontal formats.

This layout feels polished without being overdone, and works especially well when there’s a clear contrast or connection between the two halves — think product and food, video and still image, complementary colours, close-up and distant shots.

It’s a sharp, stylish way to create impact without overwhelming the viewer.

A format we’ve been seeing a lot of lately, involving time-stamping your day or week with this simple text carousel.

The best way to use this trend is the place the text in the middle of the post with a spaced out format, ensuring consistency on every page.

It’s a great way to share little moments of your personal life.

Monthly recap carousels are an easy way to reflect, wrap up, or share what’s been happening behind the scenes — whether it’s client work, content shoots, life updates, wins, or anything in between.

These carousels feel low-pressure but still meaningful, and work best when they mix visuals with short, thoughtful captions or on page text.

A soft nudge to pause, look back, and show the in-between moments that often get missed.

Perhaps an ode to earlier styles of photography, horizontal carousels have been popping up more and more.

Once overlooked on Instagram, this format has re-emerged as a fresh take on counter culture.

In a sea of portrait Reels and 4:5 formatted photos, a wide, landscape layout stands out.

It’s unexpected — and that makes people pause.

This format blends inspiration with intention, using curated references, tones and textures to set the scene.

They work especially well when you include subtle sneak peeks of what’s to come — an unreleased product, a behind-the-scenes detail, a hint at the next shoot.

It creates anticipation without giving too much away, making your audience feel like they’re part of the process before the final reveal.

A way to give your audience a small glimpse into your personal world, creating and sharing your junk journal is a type of carousel that never goes out of style.

Not only does it let your audience feel closer to you, it’s also a way to show your personal taste, from places to trinkets to colour palettes.

Often used to share behind-the-scenes context or personal insights, this style works because it bridges the gap between visual and voice.

The handwritten element adds a layer of intimacy, making it feel like a note jotted mid-process — not after the fact.

Whether you’re breaking down creative decisions, walking through a moment, or sharing the why behind the work, this approach invites people in without over-explaining.

The what’s in my bag carousel a timeless format that always feels personal.

Adding handwritten notes next to each item makes it feel even more intimate — like a glimpse into someone’s real life rather than a styled flat lay.

It’s casual, visual storytelling at its best. Perfect for product features, travel content, or just showing the details that usually stay tucked away.

Trending Carousel Styles at the Moment

Why Your Captions Matter More Than Ever